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Watermelon Red had the absolute pleasure of working with the new lessor of the WR Coolum Beach site to bring to life his passion for a specialty bulk buy wholefoods grocery store - Natural Harvest Wholefoods.
Wanting to stray away from your standard 'alternative' looks to wholefoods retail, Watermelon Red worked with Rob to bring to life a fresh, vibrant space that had a contemporary warmth.
From initial signage and branding colours, through to finishes and fitout, Watermelon Red provided a full service consultancy on the interior styling and specification for the site.
Layering textured whites, crisp charcoals and warm timber look finishes helped to give the space a "street style" whilst maintaining a practicality for display and dispensary.
Adding intense POP! orange highlights in the service desk and oversized pendants connected the interior fit out to resonate with Natural Harvest's overall marketing signage and brand.