We aim to bring our customers unique fashion, accessories
and homewares that feel distinctive yet accessible — pieces that bring style,
personality and a touch of coastal elegance without the designer price tag.

Hi, I’m Cherie — the proud new owner of Watermelon Red. Although,  I am new to the Sunshine Coast, having
recently relocated from Adelaide with my husband Tim, our Groodle Archie and
British Blue cat, Jax. I can honestly say I have found my paradise and my home.

Fashion and retail have been in my life for as long as I
can remember. My beautiful mum owned The Corner Boutique in Waikerie, South
Australia where I grew up surrounded by style and creativity.  Inspired by
her entrepreneurial spirit, my sisters and I each went on to own and operate
our businesses across regional South Australia, building lives centred on
connection, passion, and community.

Now, I’m beginning a new chapter here in Peregian Beach.
Watermelon Red is a beautiful and much-loved store, and I feel incredibly
privileged to continue its legacy. My vision is to bring together coastal
elegance, contemporary style and thoughtfully curated homewares and exceptional
customer service, while preserving the warm and welcoming atmosphere that
customers already know and love.  

I look forward to meeting you in store and sharing my
passion for fashion, home styling and beautiful living with this wonderful
community.